Category Archives: Business Development

Spring is in full bloom and for many that means dusting off the cobwebs and cleaning the dog’s nose prints off the windows. For small business owners, it should also mean taking a good look at their business finances. via … Continue reading →

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the customer lifetime … Continue reading →

A successful inbound marketing strategy is made up of a number of important factors, and in our 10-step article series we’ve covered the use of keywords and SEO so far. Now, it’s time to consider how online advertising impacts inbound … Continue reading →

I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter. But there’s a … Continue reading →

The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price. Tech experts generally believe the mobile revolution, the popularity of targeted apps, … Continue reading →

“GO AWAY!” Yes, that is the fantasy phrase that we, on occasion, all want to tell bad fit customers. If Hollywood could make an action movie about “that” customer – with mega explosions, studly car chase scenes, and bad guys … Continue reading →

Oh, those magical bullet points. What would blog posts, sales letters, and bad PowerPoint presentations be without them? via Little Known Ways to Write Fascinating Bullet Points | Copyblogger.

In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal. Businesses are built to acquire new customers and generate profits. It may seem cold-hearted, but it’s the honest truth. … Continue reading →

Move Over Black Friday and Cyber Monday, Make Room For “Green Tuesday”: Citing Statistics on Growing Ranks of Green-Focused Consumers, Nonprofit Green America Pushes For New Annual Holiday Shopping Tradition via Move Over Black Friday and Cyber Monday, Make Room … Continue reading →