Category Archives: Ecommerce

E-commerce sites are booming, and they show no signs of fading as online sales continue to increase. Online shopping is convenient, but the risk for customer frustration is higher since there aren’t employees to instantly grab to assist in finding … Continue reading →

Having witnessed first-hand the power of an ecommerce model to rapidly generate sales, I was surprised to see recent research from Epson which shows that many micro businesses see ecommerce as a threat rather than an opportunity. Ecommerce represents a … Continue reading →

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people who … Continue reading →

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry–and a wave of spending that no brand … Continue reading →

Let’s face it, there’s every reason in the world to shop online. The bargains are there. The selection is mind-boggling. The shopping is secure. Shipping is fast. Even returns are pretty easy, with the right e-tailers. Shopping has never been … Continue reading →

Consumers have instant, regular, and repeated access to online deals on fashion, home goods, travel, and gourmet foods and they are loving it. You don’t have to be a group deal or flash sale site to make urgency a priority … Continue reading →

Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, … Continue reading →