Category Archives: Email Marketing

You receive an email from your friend and scan it quickly to get the gist of the message. She signs the email with her usual “Talk later, Joan,” and adds a post script (P.S.). Suddenly, she’s got your attention. You … Continue reading →

Email is by far the most popular channel among US online consumers for receiving permission-based promotional messages, according to [pdf] ExactTarget survey results released in April 2012. 77% of respondents chose email, with direct mail (letter, catalogs, postcards, etc. – … Continue reading →

Build your email list everywhere you go! You don’t have to be connected to the Internet 24/7 to build your email list, you can build it at offline events too. Perhaps you have your email list signup form on your … Continue reading →

In the past political candidates would present issues, debates, and goals directly on the mail piece but this no longer holds true. Campaign marketers are now using QR codes and social media links on mail to get voters to interact … Continue reading →

“Have you switched on your mobile phones?” could be the first question teachers will ask students in class sometime in the near future. Although, there is resistance from educational organizations to let mobiles intrude into campus, educationists are taking the … Continue reading →

Tips for Better Holiday Email Marketing Campaigns Using email marketing campaigns during the holiday selling season is fast becoming a time-honored tradition right alongside decorating the Christmas tree. Fortunately for retailers working to increase their percentage of the estimated $873 … Continue reading →

Chances are pretty good a consumer who hasn’t opened a marketer’s e-mail in three and a half years isn’t a viable prospect. Yet in a study of more than 100 retailers, almost one-third were still mailing to these individuals at … Continue reading →

An optimized email campaign is one that delivers a targeted relevant message to the right person at the right time. Generally, email campaigns are used for either informational purposes (such as a newsletter that describes upcoming events) or promotional purposes … Continue reading →