Category Archives: Social Marketing

Social media sites like Facebook and Twitter aren’t going anywhere anytime soon. Today, one in nine people on Earth uses Facebook. Facebook has become part of our daily routine—almost as basic as brushing our teeth. And when you consider how … Continue reading →

The National Retail Federation predicts overall retail sales will grow an anemic 2.8 percent this holiday season, but some luxury retailers have a brighter outlook. Take Saks, owner of Saks Fifth Avenue and Saks.com, which expects sales growth this year … Continue reading →

If you’re one of those bloggers who doesn’t worry about Facebook because you think only young people use social networks, you’re wrong, and you’re missing out on a huge opportunity. Sixty percent of U.S. Facebook users are over the age … Continue reading →

B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business … Continue reading →

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions … Continue reading →

“For the first time in our surveys, social networking use has reached 50% for all adults and 65% for adult internet users,” Senior Research Specialist Mary Madden tells WebProNews. “Among the Boomer-aged segment of internet users ages 50-64, SNS usage … Continue reading →

According to the survey, 43% of Internet users participate in social media daily. Nevertheless, according to Pew Internet social media popularity continues to grow– half of American adults use social networks: via How Does Social Media Measure Up In 2011? … Continue reading →

We spend a lot of time on best practices in digital marketing, but it’s most often the simple or obvious things that we stumble over that delay launch or prevent fully-realized success in our efforts. There are so many ways … Continue reading →

“Leads from Facebook?” you say? Darn right! The value of a business Facebook presence isn’t just limited to the opportunity to interact and engage with prospects, fans, and customers. In fact, Facebook can also be a valuable tool for lead … Continue reading →