McGrody Web Services

China Telecom, Apple Deal Means More iPhones Coming To China

Jim McGrody — Tue, 21 Feb 2012 15:58:25 +0000

Apple Inc has signed with China Telecom to sell its iPhone in China from next month as it looks to boost its flagging share of the world’s biggest mobile phone market.

via China Telecom, Apple Deal Means More iPhones Coming To China.

‘App economy’ heats up as consumers go mobile

Jim McGrody — Sun, 19 Feb 2012 13:13:35 +0000

Lee’s project is SevenLunches, an app through which local restaurants can send daily lunch specials to customers, harnessing the iPhone’s GPS software to let nearby users know what noontime dishes local eateries are serving.

“It’s a self-serve broadcast tool for restaurants,” said Lee, who says he is in talks with Silicon Valley investors about SevenLunches. “Google ad words serves as the standard for self-serve online advertising, this could serve as the standard for physical locations to get the word out.”

via ‘App economy’ heats up as consumers go mobile | The Tennessean | tennessean.com.

Android has conquered the world. Now what?

Jim McGrody — Sun, 19 Feb 2012 13:12:18 +0000

While Google Inc.’s Android software is most commonly associated with smartphones and tablets, around every corner on the CES showroom floor companies were busy showing off something new — a television, a washing machine or a kitchen appliance, each running the search engine giant’s malleable software.

In a little more than three years since the launch of the first Android smartphone, Google’s mobile platform has skyrocketed in popularity, and now accounts for roughly half of all the smartphones sold around the world.

via Android has conquered the world. Now what? | FP Tech Desk | Financial Post.

Internet marketing news

Jim McGrody — Sat, 18 Feb 2012 13:24:30 +0000

Brafton reported on Thursday that 62 percent of searches for restaurants on Valentine’s Day came from smartphones, highlighting the need for an SEO strategy that includes terms likely to boost mobile search standing. This demonstrates a 359 percent increase in mobile search compared to the previous Tuesday, February 7, according to Google.

via Internet marketing news roundup, February 17 ‹ Industry News Roundups « Brafton.

Go Mobile or Go Home

Jim McGrody — Sat, 18 Feb 2012 13:22:49 +0000

Smartphones are everywhere, and are the first and last things many consumers see every day. With this in mind, one would think that every ad agency would be focusing on developing mobile marketing skills and strategies to help their brand development efforts reach as many people as possible.

via Go Mobile or Go Home | RICG.

Mobile marketing ‘becoming ever more popular’

Jim McGrody — Thu, 16 Feb 2012 13:00:39 +0000

The growth of mobile advertising is continuing to present opportunities for businesses attempting to increase brand visibility, it has been suggested.

Research conducted by analyst firm Ovum on behalf of the Interactive Advertising Bureau (IAB) has pointed to significant growth within the channel over the coming years.

The company said mobile “undoubtedly offers huge reach for advertising” as adoption of smartphones, media tablets and other handheld devices continues apace.

via Mobile marketing ‘becoming ever more popular’ | #Marketing News | Ashdown Group.

Using mobile marketing to reach a global audience

Jim McGrody — Thu, 16 Feb 2012 12:58:10 +0000

Around 87% of the world’s population now has a mobile phone, with China and India leading growth.

Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience.

However, global companies have been slow to catch on to this trend.

The number of internet users around the world is growing fast. And more and more of them are connecting on the move.

via Using mobile marketing to reach a global audience | Econsultancy.

There’s an app for that

Jim McGrody — Wed, 15 Feb 2012 23:17:17 +0000

The Kendall County Commissioners Court is seeking feedback from residents about new technology options that will better connect county residents with county government.

Commissioners heard a presentation from a consultant, Jim McGrody of McGrody Web Services, at the Feb. 13 meeting of the court. He was introduced by Pct. 2 Commissioner Gene Miertschin.

via There’s an app for that – San Antonio Express-News.

6 Tips for Better Mobile Apps Design

Jim McGrody — Wed, 15 Feb 2012 15:36:58 +0000

Marketers should be scrambling to develop or improve their app strategies, but the rising bar of quality makes it tougher than ever to stand out. Google and Apple haven’t exactly made it easy to master the app discovery model, but solving the puzzle can position marketers to win big.

Brands that earn a spot on someone’s mobile device possibly secure the most valuable piece of marketing real estate available. Consumers keep smartphones within arm’s reach 24/7, literally: 61 percent of people sleep next to their phones, 75 percent their phones in the bathroom, 20 percent would rather lose their wallets than their phones, and 33 percent would rather give up sex.

via 6 Tips for Better Mobile Apps Design : Page 1 of 2 : Target Marketing.

‘App economy’ job prospects booming

Jim McGrody — Mon, 13 Feb 2012 13:03:50 +0000

The mobile applications market, a high-tech industry with a small but growing presence in Dayton, has grown to $10 billion in worth and created an estimated 466,000 jobs in the U.S. in just five years, demonstrating how economic value and jobs can be quickly created through innovation, according to a new study.

via ‘App economy’ job prospects booming.