Small companies are beginning to realize that leveraging mobile marketing is an effective way to improve sales and increase customer loyalty. According to a new study by Web.com, more than two-thirds of small businesses now consider mobile marketing strategies important to generate growth and will invest more in the plans over the next five years.
via Mobile marketing becomes imperative for small business growth, study says.
QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.This scepticism is often justified as, though we have seen some creative examples, QR codes are often used very badly.
Also, while it is easy to find creative examples, brands and marketers aren’t always forthcoming about revealing the stats around campaigns.
So here are six examples where we have some stats, and where QR codes have been used effectively…
via Six QR code campaigns that actually worked | Econsultancy.
Most small businesses believe mobile marketing will factor heavily in business growth over the next five years but few have moved to optimize their Web presence for mobile devices.
via Mobile-friendly Web sites still an SMB rarity (survey) | ZDNet.
Spring is in full bloom and for many that means dusting off the cobwebs and cleaning the dog’s nose prints off the windows. For small business owners, it should also mean taking a good look at their business finances.
Making payments on the move and at the touch of a button isn’t the future of banking; it’s already here. Mobile phone providers have been quick to focus on finding new ways for customers to access financial services and products from their phones.
via Taking a mobile and a wallet to the shops? – Spend & Save – Money – The Independent.
Tayo Oviosu is founder and Chief Executive, Pagatech, Nigeria’s first mobile money company established in 2009, whose flagship service, Paga, is the nation’s foremost mobile money transfer service. With venture capital funding from some internationally renowned investors, one of whom is Tim Draper, who also bankrolled social media like Hotmail, Skype, Badoo, etc, the highly cerebral but young Oviosu has been able to proof his worth and mettle as a world class entrepreneur. In this interview with Ibrahim Apekhade Yusuf, he shares the vision and mission of his company, reputed to control over 80 per cent of the nation’s mobile money transfer services
via The Nation – ‘Mobile money transfer key to financial inclusion’.
Study shows richest American consumers want mobile marketing apps from their favorite luxury brands.
