The sharp increase of voice search would not be possible without the rise of mobile devices as smartphones are the source of most internet searches. The demand and the technology are now aligned to make voice search ‘a thing’ on a global scale. How this affects SEO remains to be seen. It’s early days yet. However, what we do know is that the game is changing to voice search and companies will need to react sooner rather than later.Another key area which suggests that SEO is not dead, but just needs a tweak is in having the site mobile friendly.
Source: Are We Seeing the Death of Traditional SEO? –
The Club Texting Guide To Building Your Text Marketing Campaigns ListReady to learn how to build a list of customers for your text message marketing campaign? We’ve put together this guide to show you how to quickly and effectively build an opt-in list of customers who want to hear from you. See tips, examples, and success stories from our clients and learn what not to do to make sure your followers stay opted-in and engaged with your messages.
Source: Building Your Text Marketing Campaigns List
If you have a physical retail store and want to direct customers to it, having a strong local SEO presence will really go a long way in boosting your presence. A store such as a restaurant, gift shop, or health clinic can get far more footfall via local customer reviews, Google My Business presence, and localized meta title and descriptions, among others.Stepping up your local SEO also has another benefit: you dominate in niche search engine results. Using specific long tail keywords, you can benefit from lower competition in niche search results.
Source: Improve SEO rankings and site speed in 2018
SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy […]
Source: These Are The SEO Trends You Should Pay Attention To – Influencive
The good news, though, is that Google’s search algorithm doesn’t actually care about big business any more than you. What it cares about is satisfying users and creating happy customers.
Source: Local SEO is Dying. Here’s 14 Ways to Resurrect It
So what’s local SEO? In practical terms, it’s the search results returned for local searches—for example, “car dealers New Jersey” or “Hyundai dealers New Jersey.”Instead of standard Google results, the results for this page will display a local pack: a group of local businesses and detailed information including reviews, addresses, and more—plus a map.The good news is that there are some basic steps you can take to ensure you’re ahead of the curve, and in front of the right customers, when it comes to local SEO.
Source: How Local SEO Drives More Customers to Your Dealership | Dealer Marketing
Mobile searches related to “same-day shipping” have grown over 120 percent since 2015, according to research from Think With Google — reinforcing the need for brick-and-mortar retailers to diversify their same-day pick-up and shipping options in the age of Amazon.As people have come to expect instant or near-instant delivery from both e-commerce giants and on-demand delivery providers like Postmates, expectations for immediacy are high — so it’s no surprise that consumers are starting their days by turning to their devices to find this level of service.“Searches for “same-day shipping” peak first thing in the morning,” writes Google’s Lisa Gevelber in a blog post. “Rather than running an errand on the way to work, people are turning to their devices with the expectation that they can find a business that can help them immediately.”
Source: Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent |