Dentists who want to reach a wider scope of potential patients can increase their presence through local search engine optimization (SEO) strategies. Local SEO uses a combination of digital tools, such customer reviews and localized web content, to get a business’s website ranked highly on Google and other search engines. It is an effective way of marketing a dental practice’s website to attract prospective patients at the instant they’re looking for dental services.One tool for ranking well on Google is a Google My Business listing. Google My Business is free for businesses and gives owners a chance to appear in Google’s local search results. Google My Business is important for a dental practice—or any local business—to get a competitive edge in its local market.Most businesses haven’t learned the significance of using Google My Business. In fact, only 44% of businesses have established a Google My Business profile. (1) Dentists should start using Google My Business as soon possible to gain an advantage over their competition. Otherwise, they are telling competitors, “Please take all of the new patients that are searching for dental practices in our area.”
Source: How to optimize a Google My Business dentist profile to drive new patients – DentistryIQ
Keywords are a major component of any SEO marketing strategy. But when you think of the keywords to focus on for your local business, you have to go beyond just your industry and location.Ciancio explains, “If you are a pizza shop then you obviously want to use keywords like pizza and restaurant because those words do still describe your business. But let’s say your pizza restaurant is also really kid-friendly — you have high chairs, booster seats, coloring books, kids menu options, changing tables in the bathrooms and a clown that comes in once a week. In that case, you’d also want to add ‘kid-friendly’ or other keywords to differentiate your restaurant.”
Source: 10 Pro Tricks to Master Local Search Marketing – Small Business Trends
Despite the numerous benefits of SMS marketing, there are still several myths that make small business owners hesitant about adopting a texting program and integrating it into their marketing efforts. However, it is important to know the realities of these myths so that you can make an educated decision on whether or not to explore a texting campaign for your business.
Source: 7 Biggest Myths About SMS Marketing
The sharp increase of voice search would not be possible without the rise of mobile devices as smartphones are the source of most internet searches. The demand and the technology are now aligned to make voice search ‘a thing’ on a global scale. How this affects SEO remains to be seen. It’s early days yet. However, what we do know is that the game is changing to voice search and companies will need to react sooner rather than later.Another key area which suggests that SEO is not dead, but just needs a tweak is in having the site mobile friendly.
Source: Are We Seeing the Death of Traditional SEO? –
The Club Texting Guide To Building Your Text Marketing Campaigns ListReady to learn how to build a list of customers for your text message marketing campaign? We’ve put together this guide to show you how to quickly and effectively build an opt-in list of customers who want to hear from you. See tips, examples, and success stories from our clients and learn what not to do to make sure your followers stay opted-in and engaged with your messages.
Source: Building Your Text Marketing Campaigns List
If you have a physical retail store and want to direct customers to it, having a strong local SEO presence will really go a long way in boosting your presence. A store such as a restaurant, gift shop, or health clinic can get far more footfall via local customer reviews, Google My Business presence, and localized meta title and descriptions, among others.Stepping up your local SEO also has another benefit: you dominate in niche search engine results. Using specific long tail keywords, you can benefit from lower competition in niche search results.
Source: Improve SEO rankings and site speed in 2018
SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy […]
Source: These Are The SEO Trends You Should Pay Attention To – Influencive