Facebook Is Making A Big Change To Your News Feed | Promo by Slidely – Video ads and Marketing

You heard it right. Once again Facebook has launched a change in how your News Feed will be viewed. Yes, this will affect business owners who use the platform to gain leads, make sales, and engage with your audience.The intention is for Facebook users to have a News Feed full of posts by friends and family and move away from unpaid organic content from company Pages. In an effort to bring Facebook back to its original product goals of connecting people with one another across the globe, they are hoping that by stepping away from showing business content within the News Feed users will have more meaningful engagement as they once did.

Source: Facebook Is Making A Big Change To Your News Feed | Promo by Slidely – Video ads and Marketing

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How to Promote Your #Business Locally : EU Reporter

Small businesses often start by reaching out to the local community and not to a national stage. Promoting locally is usually nowhere near as expensive as trying to get a foothold nationally. Newer businesses with limited marketing budgets must start small and build up as their sales increase to gradually expand city by city until they cover the whole of the UK.

Source: How to Promote Your #Business Locally : EU Reporter

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Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce |

But the new era of Walmart’s growth was set with the purchase of Hoboken, NJ-based e-commerce startup Jet.com for $3.3 billion August 2016. In particular, McMillon praised the influence of Jet.com founder Marc Lore’s oversight of all things digital at Walmart for turning Walmart into an omnichannel force.

Source: Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce |

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Think With Google: 5 Ways Voice Activated Assistants Are Changing Search |

Voice activated speakers for the Connected Home are rapidly becoming mainstream consumer products — and those new devices are having an immediate impact on the way consumers search, Think With Google stats show.

Source: Think With Google: 5 Ways Voice Activated Assistants Are Changing Search |

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Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics |

Following a keynote at Yext’s ONWARD conference in November entitled Voice-Enabled Everything, Isbitski talked to GeoMarketing about the reality of marketing through conversation — and the next phase of the mass transition to voice. (Full disclosure: Yext owns GeoMarketing.

Source: Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics |

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How To Budget For SEO In 2018

Your next job is to distribute your budget to specific areas, so you can maximize your performance and get closer to your final goals. In 2018, content remains king for SEO, but you’ll need to allocate it slightly differently to stay up to date:Quality and originality.

Content marketing has flourished for years now, and millions of brands and individuals are constantly publishing content to reach their audiences. If you want a chance at standing out, you’ll need to invest serious resources to create the best content you can. It’s better to invest a bigger portion of your budget to a smaller number of content pieces, so long as they’re proportionally higher quality; an abundance of lesser-quality articles will only blend in as white noise. Don’t be afraid to pay top-dollar for better content.Video.

Video traffic has grown considerably, year after year, for more than a decade. By 2021, it’s expected that as much as 82 percent of all web traffic will be for videos. If you want to reach your audience in a relevant way, at least some of your content budget should be dedicated to producing and distributing videos.

Support and promotion. The dream is to have a piece of content that’s so good, readers can’t help but share it, and purely through the course of nature, it will spread virally and earn your brand the attention it deserves. Unfortunately, that rarely turns out to be the case. If you want your content to succeed and earn more links, you’ll need to dedicate at least some of your budget to supporting and promoting that content, through social channels, press releases, and possibly even advertising.Mobile focus.

Finally, make sure all your content is consumable for mobile audiences. By 2015, mobile traffic had overtaken desktop traffic by volume, and its share has grown even further since then. You can no longer succeed by targeting desktop users exclusively.

Source: How To Budget For SEO In 2018

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A Proven Local Visibility System For Google | Linchpin SEO

Local SEO may have many benefits for small businesses such as local visibility within Google, after all, more than 40 percent of Google searches have local intent, local searches convince about half of all mobile consumers to visit a store within a day, and more than 60 percent of consumers use local info in ads.Clearly, there are many compelling reasons for businesses to target local consumers, no matter how big or small they may be.  So is there a proven local visibility systems for ranking in Google? Fortunately, there are some high-impact, best in class, budget-friendly ways businesses can take advantage of the many perks of embracing local SEO strategies and gaining local visibility.

Source: A Proven Local Visibility System For Google | Linchpin SEO

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