Monthly Archives: March 2011

Think Social Media Is Only For Gaining New Customers? Think Again

In most industries, it costs 3-5 times more to gain a new customer than it does to keep an existing one. And yet, when we talk to most business owners using Facebook, they see it solely as a platform for … Continue reading

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Social Media is About Engagement

This is not the time to let customers or profits slip through your fingers. You need to make your business stronger, more successful, and ensure your customers are more loyal and responsive to your engagement with them. Recently, Harry Dent, … Continue reading

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5 Fantastic Facebook Fan Page Ideas to Learn From

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account via 5 Fantastic … Continue reading

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Your Social Media Plan Look Good? What You Don’t Know Will Hurt You

A paradigm shift is occurring in regards to how an entity exists online. Before, we compartmentalized: we thought about a website, social media accounts, and blogs as being an entity’s marketing strategy. Now, we’re holistic: looking at “web presence,” which … Continue reading

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How To Extend The Life of Your Email Campaign

You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That’s natural, email response happens so … Continue reading

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5 Digital Marketing Trends to Watch

We no longer seek out information — we expect information to be seamlessly integrated into our everyday lives. Picking up on that trend, small businesses plan to increase spending on inbound marketing in 2011, according to recent reports. These efforts … Continue reading

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Facebook Pages Get More Business Friendly

This month’s overhaul of the the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Anyone with a Facebook profile has had the ability to add something called a Page to extend some content beyond the profile … Continue reading

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