Driving Traffic from Print to Web: 50% increase in website traffic in six months

One B2C publisher invested in revamping his website, and undertook an aggressive multi-pronged approach for driving traffic from the print publication to the new site. Find out what tactics he used to achieve this goal, and what efforts were most successful.

via MarketingSherpa: Driving Traffic from Print to Web: 50% increase in website traffic in six months.

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