Your Social Media Plan Look Good? What You Don’t Know Will Hurt You

A paradigm shift is occurring in regards to how an entity exists online. Before, we compartmentalized: we thought about a website, social media accounts, and blogs as being an entity’s marketing strategy. Now, we’re holistic: looking at “web presence,” which is defined as an entity’s complete footprint on the World Wide Web. Companies (like my own) who do web presence develoment help their clients “cast a long shadow” online.

via Your Social Media Plan Look Good? What You Don’t Know Will Hurt You | Social Media Today.

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