Monthly Archives: April 2011

14 Best Practices for Long-Term Social Media Success

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business. via 14 Best Practices for Long-Term Social Media Success. … Continue reading

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SICK Social Media Strategy: Segmentation, Implementation, Critical Mass, Knowledge Integration

By now, most people know about social media. Yet, marketers are still trying to figure out how to use it in their organizations. Most firms are dabbling around the margins or simply waiting on the sidelines to see whether it … Continue reading

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Social media is not a fad

Like many new technologies that come in, social media has been targeted by critics who say that it is just a passing fad. If you listen to detractors of social media sites, you are definitely missing out on a lot … Continue reading

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What Are The Best Social Media Monitoring Tools?

The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered … Continue reading

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The Two Essential Elements for Online Marketing Success

Much has been written about Internet marketing strategies and how marketers can leverage techniques to get the desire outcome. What isn’t discussed enough, at least from my perspective, is the need to go beyond techniques, tools and analysis to get … Continue reading

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Social lead generation: A work in progress

The use of social media for lead-generation purposes has been an objective greatly to be wished for among digital marketers, even if the metrics for achieving that result haven’t always been obvious. via Social lead generation: A work in progress … Continue reading

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You Are the Ad

Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. via You Are the Ad – Technology Review.

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