Digital Is a Philosophy

For a long while, agencies and advertisers alike differentiated between traditional advertising and “digital” advertising. And for a long time, “digital” had been the poor stepchild to above-the-line advertising, reaching barely 5 percent of the overall ad spend. But times and modern users have changed, significantly. So, it is also time to eliminate the distinction. Advertising is advertising and digital is advertising.

via Digital Is a Philosophy | ClickZ.

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