Your Online Strategy Is Missing Something

It seems like every day we’re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on social media and video thanks to the success of Facebook and YouTube, and search is still seen as the most essential piece of any online effort. But there’s one strategic element that many advertisers still aren’t considering as an always-on piece of their arsenal: retargeting.

via Your Online Strategy Is Missing Something | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

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