Personalized URLs PURLs are effective for direct marketing campaigns

Today, direct marketers know that an integrated campaign, using multiple channels, is a more effective campaign. In a stressed economic age that’s full of prospects less willing to spend, to donate, to sign up, they need each other. And while closely coordinated direct mail and email campaigns are both popular and successful today, perhaps the most effective demonstrations of the offline-online marriage are personalized URL (PURL) campaigns.

via Personalized URLs PURLs are effective for direct marketing campaigns : Page 1 of 2 : Target Marketing##.

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