Monthly Archives: May 2011

How to Be Brief | CustomerThink

Brevity is a communication virtue because it increases the chance of your message being heard and understood. The best way to be brief is to state your point up front and then add detail as necessary. via How to Be … Continue reading

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7 success strategies for “always on” marketing

Like it or not, we are always on. Always plugged in. Always in touch. What does that mean for marketers? What does it mean to have the power of reinvention turned on at all times? via 7 success strategies for … Continue reading

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How to Create a Solid Email Marketing Program

Email marketing is often overshadowed by social and mobile, with frequent debate over whether email is even relevant to web users anymore. But perceptions about email’s demise are off-target. It remains a key activity among internet users of all ages, … Continue reading

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Turning Facebook Friends, Twitter Followers into Real Relationships

Direct marketers and social media adventurists, both in large companies and as individuals, are often trying to find the value in Twitter followers and Facebook friends. There is marketing outreach to extend your brand message, which requires a different type … Continue reading

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Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

I’ve been browsing the new MarketingSherpa 2011 Social Marketing Benchmark Report this week and soaking up the rich data. One of the first charts that struck me is a bubble chart on social marketing tactics via Marketingsherpa Blog » Social … Continue reading

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3 Principles of Successful Social Media Marketers: Inplementing and managing campaigns

You’ve probably gotten your feet wet with social media marketing by tweeting or creating a Facebook page. Good for you. But if you’re like most marketers, you’ve generated a few sales loosely attributed to social media, but you want more, … Continue reading

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How Social Media Helps Small Business

Here’s something you may not have known. Every business page on these sites is index-able in the world of online search. Google, the grand inquisitor of all things online, loves social media business pages and indexes them like websites, devouring … Continue reading

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