You’ve probably gotten your feet wet with social media marketing by tweeting or creating a Facebook page. Good for you. But if you’re like most marketers, you’ve generated a few sales loosely attributed to social media, but you want more, many more. Earning customers’ attention on Twitter, Facebook or LinkedIn is a good start, but how to get a customer from your Facebook page or blog to the point-of-purchase is unclear. And the metrics you’re told to use (like “engagement”) don’t help.
via 3 Principles of Successful Social Media Marketers: Inplementing and managing campaigns : Page 1 of 2 : Target Marketing#utm_source=tipline&utm_medium=enewsletter_continue&utm_campaign=2011-05-04#utm_source=tipline&utm_medium=enewsletter_continue&utm_campaign=2011-05-04.