Turning Facebook Friends, Twitter Followers into Real Relationships

Direct marketers and social media adventurists, both in large companies and as individuals, are often trying to find the value in Twitter followers and Facebook friends. There is marketing outreach to extend your brand message, which requires a different type of connection with your audience. But can you replace the value of a real, personal connection digitally? If so, how far can we take a digital relationship before losing the personal connection altogether?

via Turning Facebook Friends, Twitter Followers into Real Relationships : Page 1 of 2 : Target Marketing#utm_source=tipline&utm_medium=enewsletter_headline&utm_campaign=2011-05-11.

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