How to Create a Solid Email Marketing Program

Email marketing is often overshadowed by social and mobile, with frequent debate over whether email is even relevant to web users anymore. But perceptions about email’s demise are off-target. It remains a key activity among internet users of all ages, and marketers have become more sophisticated in how they use it in order to optimize their chances of success.

via How to Create a Solid Email Marketing Program – eMarketer.

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