Advertisers Are Missing Out On 60% Of America

Movies like Fargo and Drop Dead Gorgeous make it easy to stereotype anyone who lives from the North Dakota border to the shores of Lake Michigan.

Advertisers, author Paul Jankowski argues, have made a grave mistake by buying into these perceptions — and as a result, they’re missing out on reaching 60 percent of Americans. It’s unfortunate, because people who live in Middle America are the “most impactful and loyal consumer segment on the planet,” he says.

via Advertisers Are Missing Out On 60% Of America.

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