Going Viral – The Hottest But Most Challenging Form of Advertising

According to James Percelay, the co-founder of marketing and advertising firm Thinkmodo, viral content (and videos in particular) is quickly gaining popularity in advertising to respond to the shift that consumers have taken in digital consumption. Thinkmodo is the two-man company that is responsible for the iPad Head Girl, Times Square TV Screen Hack, and Shaving Helmet videos, among others.

via Going Viral – The Hottest But Most Challenging Form of Advertising | WebProNews.

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