“For the first time in our surveys, social networking use has reached 50% for all adults and 65% for adult internet users,” Senior Research Specialist Mary Madden tells WebProNews. “Among the Boomer-aged segment of internet users ages 50-64, SNS usage on a typical day grew a significant 60% (from 20% to 32%).”
On a typical day, 43% of online adults use social networking sites.
To be clear, Pew refers to social networking sites as those like MySpace, Facebook or LinkedIn.
When they first started looking at this data in 2005, only 8% of Internet users or 5% of all adults said they used social networking sites.