Monthly Archives: September 2011

Debunking Email Deliverability Myths

Because of the pace of change, best practices in email deliverability quickly grow stale. It’s time to purge ourselves of these outdated myths regarding inbox deliverability optimization: via Debunking Email Deliverability Myths : Page 1 of 2 : eMarketing & … Continue reading

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Latest Developments in Marketing Tech

Today we’ve got billboards that can ascertain our ages and genders, movie trailers that can change in real time depending on who the viewer is, and mobile apps that can detect what commercial is airing on TV and send viewers … Continue reading

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Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online

Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, … Continue reading

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6 Ways To Beat Your B2B Competition Using Social Media

B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business … Continue reading

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What’s More Valuable: A Like or Click?

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions … Continue reading

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