What’s More Valuable: A Like or Click?

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions as well as more likes, which can give you a more long-term relationship with potential customers – a direct line to their News Feed.

via What’s More Valuable: A Like or Click? | WebProNews.

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