Monthly Archives: October 2011

Web Influences Half of Retail Sales

In 2011, more than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research), according to [download page] a white paper released in October 2011 by Group M Search and Compete. Data … Continue reading

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Trends: Digital Advertising The six most transformative in online marketing

vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. via Trends: Digital Advertising | Adweek.

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How Luxury Retailer Saks Courts the 1 Percent

The National Retail Federation predicts overall retail sales will grow an anemic 2.8 percent this holiday season, but some luxury retailers have a brighter outlook. Take Saks, owner of Saks Fifth Avenue and Saks.com, which expects sales growth this year … Continue reading

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Are You Ready For Facebook Frictionless Sharing?

If you’re one of those bloggers who doesn’t worry about Facebook because you think only young people use social networks, you’re wrong, and you’re missing out on a huge opportunity. Sixty percent of U.S. Facebook users are over the age … Continue reading

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Americans Consuming More Internet on the Go

Americans are spending more time than ever surfing the Internet away from their desks. Mobile devices and tablets were responsible for nearly 7 percent of all digital traffic in the U.S. in August, according to a new study from ComScore. … Continue reading

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Driving Sales by Segmenting Your Email Marketing

An optimized email campaign is one that delivers a targeted relevant message to the right person at the right time. Generally, email campaigns are used for either informational purposes (such as a newsletter that describes upcoming events) or promotional purposes … Continue reading

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8 Trends Shaping the Future of Email Marketing

The future of email is so bright marketers better put on their shades. A new study from Lyris, The Future of Email, identified eight new trends in email marketing, proving that email marketers can’t afford to ignore the fact that … Continue reading

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