Driving Sales by Segmenting Your Email Marketing

An optimized email campaign is one that delivers a targeted relevant message to the right person at the right time. Generally, email campaigns are used for either informational purposes (such as a newsletter that describes upcoming events) or promotional purposes (such as coupons for discounts on purchases). Email campaigns may also be used to inspire users to engage with your brand. For example, you can share an online review from a customer about what you’re selling to increase interest in a specific product or encourage a click-through to your website.

via Guest Column: Driving Sales by Segmenting Your Email Marketing.

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