How Luxury Retailer Saks Courts the 1 Percent

The National Retail Federation predicts overall retail sales will grow an anemic 2.8 percent this holiday season, but some luxury retailers have a brighter outlook. Take Saks, owner of Saks Fifth Avenue and Saks.com, which expects sales growth this year of 8 to 9 percent, according to CEO Stephen Sadove.

The company will achieve those numbers with the help of a growing arsenal of digital marketing tools, including Facebook marketing, more agile use of customer data, and evolving e-commerce tactics.

via How Luxury Retailer Saks Courts the 1 Percent | ClickZ.

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