Web Influences Half of Retail Sales

In 2011, more than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research), according to [download page] a white paper released in October 2011 by Group M Search and Compete. Data from “Search’s Role in the New Retail Shopper Profile” indicates that combined with measured online sales, 48% of all retail sales are either online purchases or Web-influenced purchases.

via Web Influences Half of Retail Sales.

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