Monthly Archives: November 2011

Unscrubbed E-mail Files Pose Risks To Marketers: Study

Chances are pretty good a consumer who hasn’t opened a marketer’s e-mail in three and a half years isn’t a viable prospect. Yet in a study of more than 100 retailers, almost one-third were still mailing to these individuals at … Continue reading

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Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people who … Continue reading

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Move Over Black Friday and Cyber Monday, Make Room For “Green Tuesday”

Move Over Black Friday and Cyber Monday, Make Room For “Green Tuesday”: Citing Statistics on Growing Ranks of Green-Focused Consumers, Nonprofit Green America Pushes For New Annual Holiday Shopping Tradition via Move Over Black Friday and Cyber Monday, Make Room … Continue reading

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A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry–and a wave of spending that no brand … Continue reading

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11 Tips for Safe Online Shopping

Let’s face it, there’s every reason in the world to shop online. The bargains are there. The selection is mind-boggling. The shopping is secure. Shipping is fast. Even returns are pretty easy, with the right e-tailers. Shopping has never been … Continue reading

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