A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry–and a wave of spending that no brand can afford to miss.

Yet missed or fumbled online sales opportunities will happen–not because of consumer frugality, although certainly that will be a factor. No, brands will lose out on sales because right now, somewhere in their organization, there is a hole in their technology, their back-end processes, their customer service net, or their inventory management system that will lead to a customer abandoning a shopping cart, or worse abandoning the sale and then gripping about your poor processes online.

via A Last-Minute Holiday Survival Checklist for Companies – MarketingVOX.

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