Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people who have visited your site in recent days.

Also coined “remarketing” (by Google Adwords) or “remessaging” (by Microsoft AdCenter), retargeting gives you an opportunity to re-engage site visitors with targeted messages and offers that appear when site abandoners surf other sites around the Web.

via Behavioral Targeting: A Guide To Remarketing Strategy « Get Elastic Ecommerce Blog.

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