Monthly Archives: January 2012

New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011, and Projected to Accelerate 31% in 2012, Driven by Strong Growth in Consumer & Business Demand for Access, Content, Advertising & Marketing – MarketWatch

Total U.S. mobile & social media revenue — including consumer and business access, content, advertising and marketing — increased 30.2% to $45.38 billion in 2011, according to new data released today by PQ Media ( http://www.pqmedia.com ), the leading provider … Continue reading

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Tap Into the Power of Mobile Marketing

The advent of wireless Internet, tablets and, most importantly, smartphones and mobile applications, has transformed the business industry. Data and information can be accessed from almost anywhere in the world, keeping employees just a click away from being where they … Continue reading

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Political Candidates in 2012 use Direct Mail with Mobile Marketing to Persuade Voters

In the past political candidates would present issues, debates, and goals directly on the mail piece but this no longer holds true. Campaign marketers are now using QR codes and social media links on mail to get voters to interact … Continue reading

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Apple snaps up top Q4 spot in mighty mobile market

Despite a fierce attack of Android clones, Apple’s iPhone 4S and earlier models have propelled the crunchy kingdom to the top of the smartphone pile in Q4 2011, but it’s a neck-and-neck race for supremacy between Apple and its major … Continue reading

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Phone, tablet users spend more time with apps than Web

A year and a half ago, mobile users tended to spend considerably more time — an average of 64 minutes per day — using the Web browser on their phone or tablet. By comparison, they spent only 43 minutes per … Continue reading

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Why Android isn’t gaining on Apple in the Enterprise

In the consumer market, Apple’s iOS and Android’s licensees have engaged in a consumer tug of war over sales. Among enterprise buyers however, Apple has maintained extensive lead that is only strengthening. via Why Android isn’t gaining on Apple in … Continue reading

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QR Marketing Evolving Rapidly

Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively. via QR Marketing Evolving Rapidly [Study] – … Continue reading

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