Advertising on the Go: Mobile Ad revenue & Facebook

In recent years, mobile phone, by nature of its affordability and portability, has become one of the most widely used media device. Interestingly, it is also one of the least used media by marketers. Consider these figures: Mobile phone receives just 1% of the global marketing budget, despite the fact, that the total number of mobile phones in the world, are three times more than TV sets and 4 times over internet-based Personal Computers. Despite the fact that mobile isn’t as targeted, and interactive, as the other mediums, the sheer rate of return on investment is fabulous. The median CTR for Text Messaging is 14.06%, where as the median conversion rate is 8.22%; both rates many times higher than TV and Internet.

via Advertising on the Go: Mobile Ad revenue & Facebook | Daily Deal Media.

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