Three tips for mobile marketing

If there is one device that is characteristic of the 21st century, it would be the mobile phone. The technology is getting smarter and smarter all the time, and these devices are becoming our almost indispensable companions. While mobile marketing has its own characteristics, because of the very personal nature of mobile devices, it also works very well as an adjunct to traditional advertising, extending the reach of more static and less interactive media.

via Three tips for mobile marketing.

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