Mobile marketing set to explode in 2012

It is a running joke amongst online marketers that every year for the past 3 years has been the ‘year of the mobile’. Whilst a case can be made for each of these years it is in 2012 that we will truly see mobile marketing explode. The ability for marketers to target consumers on a device that is always on, and so always connected is priceless. The geo-location services packaged with smart phones ensure that advertising is highly targeted and as effective as possible. 2012 will be the year when those who aren’t using mobile marketing will be left behind.

via Mobile marketing set to explode in 2012 | Easier.

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