Mobile advertising – a journey of facts, stats and fiction

Just as it’s important to have a mobile website viewable on a mobile device, emails must also start adopting many of the same rules. Smaller screens, less functionality, snack, not feast etc. Take a simple approach and, if the email address is from a third-party domain like Hotmail, Gmail or Yahoo!, assume it’s going to be read on a mobile, so make sure the key message and the offer or call to action are not buried in a slow-to-download, oversized, bloated image causing the consumer to simply hit ‘delete’.

via Mobile advertising – a journey of facts, stats and fiction | Marketing magazine.

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