Mobile Advertising Grows More than Expected

Marketers have increasingly been spending more on mobile and with good success. A 2011 IAB study, “Marketer Perspectives on Mobile Advertising, showed 63 percent of marketers in retail, travel, financial services and other industries increased their mobile marketing spend over the past two years, Not only that, 29 percent of those marketers reported an increase of over 50 percent in mobile.

via Mobile Advertising Grows More than Expected.

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