6 Tips for Better Mobile Apps Design

Marketers should be scrambling to develop or improve their app strategies, but the rising bar of quality makes it tougher than ever to stand out. Google and Apple haven’t exactly made it easy to master the app discovery model, but solving the puzzle can position marketers to win big.

Brands that earn a spot on someone’s mobile device possibly secure the most valuable piece of marketing real estate available. Consumers keep smartphones within arm’s reach 24/7, literally: 61 percent of people sleep next to their phones, 75 percent their phones in the bathroom, 20 percent would rather lose their wallets than their phones, and 33 percent would rather give up sex.

via 6 Tips for Better Mobile Apps Design : Page 1 of 2 : Target Marketing.

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