Mobile marketing ‘becoming ever more popular’

The growth of mobile advertising is continuing to present opportunities for businesses attempting to increase brand visibility, it has been suggested.

Research conducted by analyst firm Ovum on behalf of the Interactive Advertising Bureau (IAB) has pointed to significant growth within the channel over the coming years.

The company said mobile “undoubtedly offers huge reach for advertising” as adoption of smartphones, media tablets and other handheld devices continues apace.

via Mobile marketing ‘becoming ever more popular’ | #Marketing News | Ashdown Group.

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