‘App economy’ heats up as consumers go mobile

Lee’s project is SevenLunches, an app through which local restaurants can send daily lunch specials to customers, harnessing the iPhone’s GPS software to let nearby users know what noontime dishes local eateries are serving.

“It’s a self-serve broadcast tool for restaurants,” said Lee, who says he is in talks with Silicon Valley investors about SevenLunches. “Google ad words serves as the standard for self-serve online advertising, this could serve as the standard for physical locations to get the word out.”

via ‘App economy’ heats up as consumers go mobile | The Tennessean | tennessean.com.

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