Using mobile coupons for your marketing campaigns

A forecast and report “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,” by Juniper Research predicts that more than 300 million consumers around the world will have used mobile coupons by 2014.

mobiThinking.com cites from Juniper Research’s 2010 report, that mCoupons will dominate mobile retail marketing spend until 2013: Mobile retail will exceed US$12 billion by 2014 (mobile retail is defined as mCoupon redemption values, smart poster fees and advertising expenditure).

via Using mobile coupons for your marketing campaigns | Vomo.

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