Your business has a website, and that’s a start. But pull it up on a smartphone, and it may seem clunky and hard to use.
It’s a common problem. Google reports only 21 percent of its largest advertisers have websites suitable for mobile users, while mobile search queries grow 30 percent quarter over quarter — eight times faster than desktop searches. Industry analysts believe the mobile web will be larger than desktop Internet use by 2015.
Web applications revolutionized the way people access information on smartphones and other mobile devices. But they’re expensive to build, often platform specific and accessible only through app stores.