Mobile marketing: How much will we put up with?

We also get some sense of the potential of the mobile device: Nearly 90% of the people surveyed said they spend between 1 and 5 hours interacting with their mobile, every single day, while the other 10% spend an incredible 5 to 10 hours per day on their mobiles.

The good news for brands is that 18 to 24 year olds are more than happy for brands to be part of their mobile world. One in three want well-known brands to send them mobile promotions and nearly one in five (18%) actually prefer making purchases on their phones, as opposed to going into physical stores.

via Mobile marketing: How much will we put up with? | Vomo.

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