Taco Bell Ramps Up Mobile Marketing to Fuel Taco Frenzy

Before you “run for the border” to your nearest Taco Bell, be sure to run and grab your mobile phone. Last night, Taco Bell launched its Doritos Locos Tacos and is using an augmented reality app and QR codes to perpetuate the social media buzz surrounding the new food item’s introduction.

via Taco Bell Ramps Up Mobile Marketing to Fuel Taco Frenzy | Mobile Marketing Watch.

Advertisements
This entry was posted in Mobile Marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s