A Store in Your Pocket

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. So, who’s winning so far? Nielsen’s detailed analysis of smartphone usage reveals that retail websites are more popular than retail apps, and that Amazon’s is the most popular retail mobile website of all.

via A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners | Nielsen Wire.

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