‘Showrooming’ Is a Valid Concern for Retailers

“Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Price-conscious consumers are inclined to defect when presented with a better deal.

via ‘Showrooming’ Is a Valid Concern for Retailers – eMarketer.

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