Mobile marketers see large untapped potential for m-commerce retail sales | QR Code Press

Despite the fact that recent research is indicating that mobile commerce currently makes up only 2 percent of the overall retail sales, mobile marketers are still seeing tremendous opportunity in this channel.

The annual Direct Response Forum’s Q1 Merchant Survey also showed that only 17 percent of retailers with m-commerce sites or apps saw mobile sales that made up more than 10 percent of their overall retail sales.

What this revealed was that as much as mobile marketers are continuing to push forward into this sphere, most retailers have yet to accept mobile payments and the majority also do not have any intentions to do so in the future.

via Mobile marketers see large untapped potential for m-commerce retail sales | QR Code Press.

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