The mobile app developer’s dilemma: How to get paid without annoying users

“Companies usually say, ‘We have x-million downloads,’ but it really is a vanity metric and it doesn’t matter,” he said. “What you really care about is your monthly users. Across the board you see much more engagements in apps than what you see in the mobile web.”

via The mobile app developer’s dilemma: How to get paid without annoying users.

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