Mobile Marketing is key to Coca Cola’s expansion plans

Writing in a blog for the Jerusalem Post, Levi Shapiro, Professor in the Media Innovation Lab at IDC, explains how soft drinks giant – Coca-Cola, plans to double its revenues by 2020. Naturally, mobile marketing is going to be a core part of that strategy. The drinks company has realised, of course, that if it wants to achieve its goal, then growth has to come from emerging markets and mobile is the ideal media for reaching such potential customers.

Besides targeting markets in the likes of China and Latin America, the global brand is also investigation how it can utilise technological advances such as Augmented Reality (AR) and Holographic 3D to achieve its plans.Shapiro interviewed Tom Daly, Coke’s group director for global connections, to get the low down on the company’s mobile marketing efforts.

via Mobile Marketing is key to Coca Cola’s expansion plansGoMo News.

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