How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.
Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.
The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Here are four key takeaways from those sessions.