Monthly Archives: April 2012

Taking a mobile and a wallet to the shops?

Making payments on the move and at the touch of a button isn’t the future of banking; it’s already here. Mobile phone providers have been quick to focus on finding new ways for customers to access financial services and products … Continue reading

Posted in Mobile Marketing | Leave a comment

The Nation – ‘Mobile money transfer key to financial inclusion’

Tayo Oviosu is founder and Chief Executive, Pagatech, Nigeria’s first mobile money company established in 2009, whose flagship service, Paga, is the nation’s foremost mobile money transfer service. With venture capital funding from some internationally renowned investors, one of whom … Continue reading

Posted in Mobile Marketing | Leave a comment

Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers

Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. via Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers – QR Code Press | QR Code Press.

Posted in Mobile Marketing | Leave a comment

Mobile Marketing – A Must for All Business Owners

“Once you have a mobile site, you can begin taking advantage of mobile marketing techniques, from QR codes to mobile ads. Doing this will further your mobile reach and help your business remain relevant in today’s mobile-friendly industry.” via Mobile … Continue reading

Posted in Mobile Marketing | Leave a comment

Best Buy uses mobile marketing to sell big-ticket products

Best Buy is using a targeted and location based mobile marketing campaign for big-ticket item sales. The Best Buy mobile marketing campaign uses smartphone GPS technology for location based ads. via Best Buy uses mobile marketing to sell big-ticket products … Continue reading

Posted in Mobile Marketing | Leave a comment

iPhone App Downloads Plummet in March, While Mobile Marketing Costs Hold Steady, Report Fiksu Indexes

Fiksu, Inc. (www.fiksu.com), the industry’s first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported that mobile app downloads plunged by 30 percent in March, returning to pre-iPhone 4S launch levels. The cost to acquire loyal … Continue reading

Posted in Mobile Marketing | Leave a comment

Email Marketing – P.S. Five Tips to Increase Email Click-Through Rates

You receive an email from your friend and scan it quickly to get the gist of the message. She signs the email with her usual “Talk later, Joan,” and adds a post script (P.S.). Suddenly, she’s got your attention. You … Continue reading

Posted in Email Marketing | Leave a comment