Making payments on the move and at the touch of a button isn’t the future of banking; it’s already here. Mobile phone providers have been quick to focus on finding new ways for customers to access financial services and products … Continue reading
Tayo Oviosu is founder and Chief Executive, Pagatech, Nigeria’s first mobile money company established in 2009, whose flagship service, Paga, is the nation’s foremost mobile money transfer service. With venture capital funding from some internationally renowned investors, one of whom … Continue reading
Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. via Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers – QR Code Press | QR Code Press.
“Once you have a mobile site, you can begin taking advantage of mobile marketing techniques, from QR codes to mobile ads. Doing this will further your mobile reach and help your business remain relevant in today’s mobile-friendly industry.” via Mobile … Continue reading
Best Buy is using a targeted and location based mobile marketing campaign for big-ticket item sales. The Best Buy mobile marketing campaign uses smartphone GPS technology for location based ads. via Best Buy uses mobile marketing to sell big-ticket products … Continue reading
Fiksu, Inc. (www.fiksu.com), the industry’s first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported that mobile app downloads plunged by 30 percent in March, returning to pre-iPhone 4S launch levels. The cost to acquire loyal … Continue reading
You receive an email from your friend and scan it quickly to get the gist of the message. She signs the email with her usual “Talk later, Joan,” and adds a post script (P.S.). Suddenly, she’s got your attention. You … Continue reading